Kate Knox Joins YRK Creative Team as Digital Marketing Manager

YRK Creative has announced the hiring of Kate Knox as digital marketing manager for the York-based creative agency. In her role at YRK Creative, Knox will be responsible for developing and implementing digital marketing strategy campaigns for the agency’s growing local and national client base. Prior to joining YRK Creative, Knox served as the director […]

Finding Your Voice: 10 Questions to Help You Develop Your Brand Voice

Your brand represents everything about how you want to portray yourself to your audience—it’s your company or individual personality. Voice communicates everything about you and your brand: who you represent to the audience you want to reach. A company’s voice isn’t heard only in the recording that greets callers on a telephone business line. That […]

Women Who Design the World

Initially, when I sat down to write this blog, I thought I would write about my favorite female creatives and why. Then I realized something tragic — I don’t have a favorite female creative person. So, like any millennial, I took to the internet and started doing some research. Now, not that I am surprised, […]

The Big Game Branding Showdown

Forget the records. Forget the stats. Forget the players. Forget the coaches. Forget the owners. Forget the mascots. The only thing that matters going into the big game is the branding. Okay, so that might be a bit of an exaggeration, but as a designer, I find all aspects of the branding of a team just as […]